Kodak Ad
The goal of this print ad project was to communicate the strength of diversity in the workplace through a contemporary and memorable design approach. This ad was to be exported in multiple print dimensions in both CMYK and grayscale to accommodate a rather versatile public exposure.
01. |
The existing ad used a clean white backdrop and featured a group portrait with feathered edges. Overall, the impact was a bit flat due to small faces, headlines and lack of style. |
02. |
The new ad design was bold and bright. The main photo was dominant with smiling faces of ethnically diverse professionals. ‘Kodak gold’ vertical stripes of differing widths were utilized to communicate workforce diversity and lead the viewer’s eye through the photo and into the body copy. The oversized headline, “Diversity” was made to confirm the visual theme of the photo and identify the ad at a quick glance. |
