Penumbra, a group of human resource and organizational development professionals, needed a strong, organized, memorable solution for their media kit.

The kit they had been using lacked visual interest and the internal support collateral hadn't been visually branded to evoke confidence with potential clients. The shell was a flimsy white pocket folder with the company's logomark on the front.

The new design featured a sturdy, full-color, high quality 9x12" pocket folder with six step sheets, a 'Quick Facts' info card, DVD and business card. Company services were color-coded and communicated in a concise manner. The new kit was inviting, professional, informative and very effective.